Digital Marketing Specialist

Remote VA PH

South Africa
Permanent
Full-time

28 days ago
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Job Summary: Digital Marketing SpecialistAs a Digital Marketing Specialist, you will be at the forefront of our organization's online presence, responsible for the development, maintenance, and optimization of our website. Your role involves ensuring a seamless user experience, overseeing content strategies, and implementing performance optimization measures. Collaboration with cross-functional teams will be essential to align the website with organizational goals, while your expertise in web development and analytics will drive continuous improvement.Shift: 9 am to 5 pm EST; Monday to FridayKey Responsibilities:

Website Maintenance: Leading the ongoing maintenance of the organization's website, updating a few functions and some minor edits. Funneling the customer's email address and info.
Social Media and Content Management: Oversee the creation, editing, and optimization of website content to enhance user experience and support organizational objectives. Managing and updating video and graphic contents on Facebook, YouTube and Instagram.
User Experience and Design: Ensure the website provides an intuitive and visually pleasing user experience. Updating the plug in - shopping cart and adding some functions.
Performance Optimization: Monitor and analyze website performance, implementing strategies to optimize speed and responsiveness. Proactively address factors that may impact user satisfaction and overall website effectiveness.
Analytics and Reporting: Utilize web analytics tools to track user behavior and generate actionable insights. Provide regular reports to stakeholders, offering recommendations for continuous improvement.
SEO (Search Engine Optimization): Implement and oversee SEO strategies to enhance the website's visibility and search engine ranking. Stay abreast of SEO best practices and industry trends.
Security and Compliance: Implement security measures to protect the website against potential threats. Ensure compliance with privacy and data protection regulations.
Collaboration: Collaborate with marketing, IT, and communications teams to align the website with organizational objectives. Communicate effectively with stakeholders, providing updates on website-related projects.
User Training and Support: Train internal teams on website management tools and best practices. Provide technical support to users as needed.

Qualifications:

Proven experience in website development and maintenance.
Experience with content management systems (CMS), preferably WordPress.
Experience with social media platforms such as YouTube and Instagram.
Video editing experience using editing softwares.
Experience with copywriting and graphic design.
Strong understanding of web development technologies.
Knowledge of SEO principles and best practices.
Excellent project management and organizational skills.
Excellent communication and interpersonal skills.

Job Type: Full-timePowered by JazzHR

Remote VA PH