Digital Marketing Specialist
Star Personnel Recruitment
- Sandton, Johannesburg
- Permanent
- Full-time
- Develop a digital marketing strategy. To include: tracking changes in supply and demand, identifying client's needs and monitoring the competition.
- Plan and execute all web, SEO, Adwords, database marketing, email, social media, and display advertising campaigns.
- Social Media: Design, build, and maintain our social media presence. Work alongside marketing assistant to oversee social media channels
- Website Management: Manage company ecommerce websites including updates, content and liaise with international brand regarding website development.
- Measure and report on performance of all digital marketing campaigns.
- Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Bachelor's or master's degree in digital marketing or a related field.
- Proven working experience in digital marketing in FMCG
- Demonstrable experience leading and managing SEO, Adwords, marketing database, email, social media, and/or display advertising campaigns, Klaviyo or Mail chimp
- Design skills. Proficient in Adobe Photoshop, Illustrator & InDesign (own software & laptop advantageous), WordPress, Shopify
- Website management skills; Magento, Shopify & WordPress
- Proficient in Microsoft Word, Excel and Powerpoint
- Reporting and understanding of YouTube Analytics
- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, SEO Optimiser etc.)
- Experience in use of ad serving tools
- Experience in setting up and optimizing PPC campaigns on all major search engines
- Community management using Sprout Social