Digital Marketing Specialist: Paid Media

• Be a subject matter expert on Digital Paid Media platforms (including Paid Search, GDN, Paid Social Media, Native and potentially programmatic platforms) and how these can be used to leverage growth in online reputation and business growth.
• Understand the integrated Digital strategy and individual digital plans (SEO, Content, etc.) and devise an integrated implementation plan for digital paid media across digital assets and platforms.
• Understand and interpret the results of Social Reporting, Google Reporting and Revenue Reporting, to draw meaningful conclusions from data reports and translate them into a recommendation for future campaigns.
• Identify target audiences and analyse their characteristics, behaviour, and media habits.
• Develops paid multi-channel initiatives and builds upon current client strategies within the digital arena to meet/exceed objectives.
• Make recommendations to various stakeholders of new initiatives and opportunities.
• Communicate and raise awareness with relevant stakeholders with regards the Digital Paid Media framework and how it can be utilized.
• Builds strong, trusting relationships with clients and agency partners, and collaborate on conceptualisation, planning and implementation for paid campaigns.
• Monitors paid media channels to ensure that the delivery and objectives are rolled out as per plan.
• Track and quality assure proofs on paid media interactions, creative products, and delivery to ensure cost effective and impactful solutions.
• Monitor consistent and accurate messaging across channels
• Analyse and report on the effectiveness of paid media campaigns, facilitating any amendments where required.
• Write communications briefs, ensuring that creative and media are effectively integrated.
• Facilitate project meetings for the implementation and delivery of campaign and/or event plans through specific initiatives to meet the objectives of the events and/or campaigns.
• Manage key stake-holder expectations, escalating risks before they become problems.
• Report on completed projects, costings, and progress against deadlines.
• Perform data analysis of paid activity monthly.
• Regular reviews of performance within Google analytics
• Monitor and evaluate campaign performance to optimise future campaigns.
• Work with marketing teams to drive content creation for paid media channels.

• 3 Year Bachelor’s Degree/Nqf Level 7 in Marketing, Communication, or Journalism.
• GAIQ certification (Google Analytics Certification) is an advantage.
• Experience:
• 5 years successful experience in paid digital media planning and campaign management; Experience demonstrating creativity from an idea’s perspective, an eye for design and an understanding of the power of storytelling to better understand, engage with and motivate consumers.
• May be required to work outside of normal working hours, in line with operational requirements (including weekends, public holidays)

• Dependent qualification and experience.

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