Digital Account Manager

• Permanent
• Full in-office
• Salary: R45k-60k CTC (depending on experience and skillset)

• Digital Management

• Efficiently manage client relationships and projects, advising on SEO, user interaction, and audience segmentation.
• Scope, plan, and oversee digital campaigns, including social media, direct marketing, and online advertising.
• Build and maintain client relationships, acting as the primary digital contact.
• Prioritise client needs, oversee campaign planning and execution, and optimise website content for SEO.
• Provide comprehensive reporting on web and digital performance metrics.
• Mentor team members, coordinate workflows, and contribute to recruitment efforts.
• Collaborate with the Technical/Development Head on complex digital projects and agency management.
• Actively participate in digital problem-solving and conflict resolution within the team.
• Manage development projects, including wireframing, code management, and third-party integrations.
• Oversee project milestones, client feedback, and billing.

• Digital Campaign Management

• Plan and execute digital marketing campaigns, focusing on lead generation and innovation.
• Manage campaign setup, tracking, and measurement, including gamification and budget management.
• Coordinate internal and external resources, proofread copy, and provide creative input.
• Deliver regular campaign reports, analyse ROI, and ensure data compliance.
• Use data to inform new campaigns and stay updated on digital marketing trends.

• Google Advertising Campaign Management:

• Advise clients on digital advertising strategies, including Google Search, Display, YouTube, and social media campaigns.
• Implement keyword planners and conversion trackers to optimise campaign performance.

• Financial Administration:

• Manage client accounts, contracts, and monthly billing, including ad hoc jobs and third-party contracts.
• Monitor digital rates, hours, and costs to drive profitability and maintain accurate financial records.

• New Business:

• Participate in lead generation, qualification, and client onboarding.
• Prepare quotes, proposals, and scopes for digital projects and retainers.

• At least 5 years of agency experience in a client service position
• Agency experience (a must)
• Tertiary qualification
• Strong digital account management experience
• Understanding/knowledge of Magnetic and Everlytic (a plus)
• Strategic thinker
• Experience in managing high profile clients and/or large projects (a plus)
• Great communication skills

Make it Good