Tertiary Education Consultant
CTU Career Chatz
- Bloemfontein, Free State
- R15,000 per month
- Permanent
- Full-time
a) School & Client Relations/ Business development
- Required to build relationships with key people at schools / teachers/ principles/ parents/prospective students.
- Schedule and complete presentations to grade 12 & 11 learners.
- Create opportunity for first contact with learners from Grade 8 to 10.
- Build relationships with funding and student loan organizations
- Address customer concerns and issues in a professional and timely manner.
- Responsible for booking school appointments with TOP FEEDER schools, present to Grade 11 and 12 learners. These bookings might be extended to earlier grades where and if required.
- Generate and manage the data collection against a given target
- Generate no less than 60 - 80% of school learners in the allocated region
- Ensure quick delivery of information cards to the campus after a presentation to ensure quick feedback to leads with all CTU information.
- Create events and opportunities that will ensure high lead conversion
- Create a customer service/customer experience programme on campus that will ensure customer retention and minimize cancellation
- Work closely with the campus team, student advisors, facilitators to ensure maximum attendance at events that will secure enrolments
- Drive brand loyalty.
- Execute marketing plans.
- Book appointments with schools | teachers | prospects and their parents
- Liaise with the student advisors as required for consultations & events
- Involved in the recruitment of the students for the next year intake
- Mining and contacting of the career database
- Scheduling appointments/consultations according to the school/campus targets set
- Contact with the database as required for events
- Work against strict activity and financial targets
- Keep in touch with the registered prospects once a month
- Registering and enrolling students monthly/quarterly against given targets
- Involved with awareness campaigns for the allocated region
- Attend and organize CTU CAMPUS events for example Open day’s & Open weeks
- Branding/ awareness and CTU representation when are where required, together with Campus and Senior management
- Marketing various school solutions (i.e. Teacher training) in order to build sound school relations
- Attend trade shows and events to market product.
- Overall awareness and presence at schools/ events and region
- Overall promotion for the campus
- Create a CTU experience for current students (SRC/SSC/ Student life) that will create a positive environment, referrals etc.
- Devise marketing campaigns with the goal of increasing product awareness and increasing sales and profits.
- Plan, organize, and execute marketing and sales programs.
- Act as the point persons for outside, inside and partner sales teams.
- Work closely with marketing teams to create programs.
- Support all company initiatives, give actionable feedback, share best practices and serve as advocate and information source for company.
- Effective lead generation through school relations
- Generate leads and secure sales.
- Plan roadshows/ enrolment drives at various distant locations
- Determine product/service value delivered throughout customer operations and effectively communicate value to customers to promote new applications and sales.
- Improve forecast performance of business through thorough understanding of underlying demand assumptions.
- Keep abreast of industry trends, competition, and new opportunities
- Develop field-marketing plans for improving sales and profitability.
- Assist the team in planning and scheduling marketing campaigns, tradeshows, conferences, industry meetings, etc.
- Recommend innovative and creative marketing approaches for revenue growth.
- Provide sales support and guidance to team for product positioning.
- Monitor field-marketing programs regularly to evaluate the efficiency and effectiveness.
- Be energetic and hardworking and should be able to communicate well with teachers, prospective students, current students and sponsors
- Research local competitors
- Record keeping of marketing workbook, stats and CRM
- Monitor and manage expenditures.
- Recommend marketing techniques and tactics based on changing business demands.
The Tertiary Education Consultant is highly presentable and fluent in more than one language as required for the relevant region. A CTU career marketer is a positive, influential individual that is always on time, well prepared and a knowledgeable source of information to the prospective client. The Tertiary Education Consultant has high standards and communicates well and professional. The Tertiary Education Consultant is a CTU brand ambassador and should always represent according to the image, as set out by the Executive management team.Academic & trades qualifications
? Sales and or Marketing beneficial
Work experience & skills Experience
? Experience in academic advising or related careers in post-secondary education is preferred
? Proficiency in Microsoft Office SuitePersonal qualities & behavioural traits
Essential qualities or behaviours
Core Competencies:
? Above average presentation skills
? Building Rapport
? Client/Customer Awareness
? Integrity
? Interpersonal Relations
? Listening Skills
? Organizing /Planning Ability
? Personal Work EthicPosition Competencies:
? Analytical Skills
? Assertiveness
? Attention to Detail
? Computer Skills
? Conflict Resolution Skills
? Consultative Skills
? Energy Level
? Flexibility/Adaptability
? Influencing Skills
? Initiative
? Innovation/Creativity
? Leadership Skills
? Learning Ability
? Mentoring/Coaching
? Motivation
? Oral Communication
? Problem Solving/Decision Making
? Sensitivity
? Tact
? Team Skills
? Technical Knowledge/Proficiency
? Tenacity
? Tolerance of Stress
? Written Skills