Non Fuels Retail Manager (NFR)
Puma Energy
- Johannesburg, Gauteng
- Permanent
- Full-time
- Analyze and make decisions based on store profitability
- Coordinate periodic meetings with C-Store operators to validate/review marketing plans with their input
- C-Store visits to audit inventory levels, promotional plan and planograms execution, pricing strategy, food safety, recipe procedures and approved supplier purchases, general image details
- Ensure marketing guidelines are effectively implemented throughout all C-Store chain
- Oversee and ensure correct implementation of promotional plan, product range review and keep updated planograms
- Pricing analysis
- Provide support with specific activities to Regional Catman Managers and Regional C Store Manager
- Responsible the Category Management Strategic Plan (Floor Plan, Price Positioning, Category Role, Planograms)
- Sales and margins per category analysis
- Supervise prices by chanels and competitors.
- Supervise sales, costs and margin of products and subcategories and Identify news market trends.
- Supervise the Execute Planograms
- Actualize Franchise Operative and Food Service Manual
- Execution Performance Cup implementation
- Implementation of New BOS/HOS service provider
- Increase Execution Capabilities through Training Programs (Dealers / PUMA)
- New VPM Store audit implementation.
- Participate on CR Reports developing process
- VPM allocation by store model review.
- Comply with the promotional plan defined according to the Category Management Strategic
- Develop with Country C Store Implementer the Rebate Negotiations with vendors
- Generate reports to Regional Managers.
- Optimize Vendors Agreements with category leaders
- Validate implementation of promotional plan implementation in store
- Analyze sales reports and take action to achieve company objective
- Consolidate reports and information for Regional Managers
- Ensure the continuous CR performance improvement of the different categories
- C-Store vendors / ATMS / Others Space
- Keep Marketing/CR opex on target throughout the year
- Negotiate local non fuels income contracts
- Cross Promotions with and whithout fuel
- Successful implementation of institutional, product and/or promotional campaigns
- Fuels local tactical activities
- Alliance with key opinion leaders in the industry (car dealers, mechanics, auto parts)
- Payment Methods (Cobranded, Fleet Card, Mobile Pay, Gift Card, Rings)
- Lubricant activities (Puma Lubricant brand relaunch)Other Line of Business support
- Social media strategy implementation
- Follow up on the Visual Identity audits performed by Retail Territory Managers
- Successful implementation of Paso a Paso Operational Excellence Program
- Mystery Shopper & Training
- In coordination with Human Resources, successful implementation of Defensores de la Marca Program
- Bachelor’s Degree in Sales, Marketing, communication, advertising or related areas, Business Management or Administration
- An added advantage - Master’s Degree in Marketing, communication, advertising or related areas, Business Management or Administration
- Extensive knowledge and experience of Retail Operations/Sales, FMCG, leading teams and/or relationship management
- Expert knowledge of current industry / marketing trends
- Extensive experience in marketing, merchandising, advertising, brand management or sales.
- Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, and other office procedures and terminology.
- Knowledge of business and management principles involved in strategic planning, resource allocation, leadership technique, production methods, and coordination of people and resources.
- Must be able to manage multiple tasks with accuracy and strict attention to deadlines.
- Strong budgeting, Internet and computer skills.
- Strong leadership skills and the ability to train and motivate team members.
- Communication and Interpersonal Skills
- Communication skills
- Customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction
- Innovation
- Negotiation skills
- Numeric and Analytical Skills
- Organizational Skills
- Partnership and Teamwork
- Strong consumer and product awareness
- Internal – close relationship with Retail Manager, Retail Territory Managers, Other Business Line Managers; General Manager, Trainers, Regional Non Fuels Retail.
- External – Service Station Operators/Dealers, Suppliers, Third Party Partners, Local authorities.