Digital Marketer Mr Price
Mr Price Group
- Durban, KwaZulu-Natal
- Permanent
- Full-time
- Formulating campaign strategy, researching potential marketing channels analysing competitors, and testing.
- Building campaigns and analysing performance, identifying strategic opportunities, facilitating change to achieve and exceed expectations and KPIs.
- Project managing the processes required to proficiently run and create campaigns.
- Support the Ecom Head and brand team with; research, insight and support around datasets that lead to effective cross-channel media strategies and tactics.
- Deliver insight reports on campaign performance.
- Build effective and logical media plans based on business objectives.
- Upskill other members of the team, where required, on best practice paid social campaign execution.
- Support the wider team to improve their understanding of paid social.
- Help to develop and implement paid social media measurement frameworks and KPIs.
- Interrogate and identify opportunities to build better paid social media plans and processes.
- Develop and implement comprehensive social media strategies to enhance brand visibility and awareness across multiple platforms.
- Collaborate with cross-functional teams to ensure social media campaigns are integrated with overall marketing initiatives and business objectives.
- Work closely with Brand Managers to amplify brand reach and awareness across social platforms.
- 3-5 years' experience in digital marketing with social media being a key focus area.
- An in-depth knowledge of the technologies and processes involved in running Paid Social campaigns.
- Knowledge & experience of using Meta Business Manager, Twitter (X) Ads Manager, Tiktok Ads Manager and prospecting and retargeting tools.
- Facebook Blueprint certified (preferred)
- Advanced knowledge of Microsoft Excel and PowerPoint
- Excellent people and communication skills
- Proven experience in social media marketing with a focus on conversion objectives, brand marketing and brand awareness.
- Strong reporting skills with an analytical mindset
- An ability to interpret data and draw actionable insights to drive decision-making.