Category Specialist
Hire Resolve
- Cape Town, Western Cape
- Permanent
- Full-time
- Develop an unassailable level of energy category & shopper insight through thorough analysis of multiple data sources (offtake sales data, shopper data, market demographics, local & global shopper insights, and internal cooler data).
- Support Category Manager in regular category reviews, plans and strategies with retail partners via gaining a thorough understanding of the following;
- Energy Drinks category & shopper, Assortment optimisation Effective Planogramming, Merchandising principles, Current category project success & identification of further category growth opportunities.
- Track performance of current category projects utilising multiple data sources (offtake sales data, shopper data and internal Cooler door opening data) in order to report success back to retailer.
- Manage the rollout & maintenance of category projects in retailers; ensuring a smooth rollout & that the units are always looking premium in store.
- Support Category Manager with sign off of further category project rollouts into store through strong sales and shopper data analyses supporting reason for rollout.
- Identify key opportunities for the company and educate the field team on how to capitalize on these opportunities through training days.
- Further equip the field team to action in trade in form of insights one-pagers that help sell in shelf space allocation of category and new item listings, disruptive display placements, additional cooler placements and other identified category opportunities.
- Support category team in managing and planning the annual “retailer meets shopper” conference, giving our retailers a competitive edge through understanding the latest shopper and retail trends through a day of influential speakers.
- Training of retailer's broader teams on Category management through training days in order to further position ourselves as the category & shopper experts.
- Bachelor's degree in Supply Chain Management or equivalent.
- Minimum 3-5 years' experience in Category, Insights analyses or Key Account sales in the FMCG industry.
- Experience working with syndicated data (Nielsen & IRI), Nielsen Panel (homescan) and shopper metrics.
- Familiar with Planogram software, such as JDA is an asset.
- Highly proficient in MS Suite.
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