Digital Marketing Manager
Ad Talent
- Cape Town, Western Cape
- Permanent
- Full-time
- Develop and implement digital marketing strategies to increase brand awareness and drive traffic to our platforms.
- Manage and optimize SEO strategies to improve organic search rankings and increase website visibility.
- Create and manage engaging content across multiple digital channels including website, blog, social media, and email marketing.
- Oversee social media presence and develop campaigns to enhance brand engagement and audience growth.
- Plan and execute paid social advertising campaigns to drive lead generation and conversions.
- Monitor and analyze digital marketing performance metrics to track progress and optimize strategies for maximum effectiveness.
- Stay updated on industry trends and best practices to ensure our digital marketing efforts remain innovative and competitive.
- Bachelor's degree in Marketing, Communications, or related field.
- Proven experience in digital marketing with a focus on SEO, social media, paid social, and content creation.
- Strong understanding of digital marketing tools and platforms such as Google Analytics, SEMrush, Hootsuite, and Facebook Ads Manager.
- Excellent written and verbal communication skills with a keen eye for detail.
- Ability to work independently and collaboratively in a fast-paced environment.
- Passion for the luxury travel industry and a drive to deliver exceptional results.