Brand & Community manager
Welcome Tomorrow
- Cape Town, Western Cape
- Permanent
- Full-time
- Performance Marketing: driving actual business results for our customers (such as online sales or leads) thanks to data-driven strategies articulated around data, media and creatives.
- Mobile Growth: acquiring new users and retaining them on mobile apps. This one is a big bet for us as the Mobile opportunity is huge in Africa (450M smartphone users), yet there’s almost no local expertise in this field.
- Creative Studio: relevant creatives and messaging are paramount in any campaign performance. We design specific data-driven creatives for each marketing channel and adopt a systematic A/B testing approach.
- Tracking & Analytics: we enable our customers to collect, visualise and activate their 1st party data across multiple platforms and channels to make better business decisions, faster.
- Develop WT’s brand awareness within online communities (blog, newsletter, LinkedIn, Instagram, TikTok)
- Collaborate closely with our creative team to illustrate your ideas and writing in a powerful way
- Taking part in the development of our brand & content strategy
- Strengthen the cohesion of our community on social networks (animation and moderation)
- Evaluate and follow up the impact of your marketing actions for our brand
- Research and write blog articles demonstrating our online marketing thought leadership
- Navigate our organisation to learn from experts, craft stories about what we do and showcase our expertise
- Participate in tech events and customer trainings to grow your skills and represent Welcome Tomorrow
- A bachelor or masters degree in communication, PR or digital marketing
- A playful and flexible writing style, a sharp sense of humour, and a passion for the craft
- A natural ability to talk in front of a camera, interacting with others and explaining concepts to a community
- An excellent understanding of social media codes and winning strategies
- Attention to detail, strategic and conceptual thinking, creativity, and storytelling instinct
- The ability to work fairly independently on multiple projects with deadlines
- An excellent verbal and written English
- You have experience working with
- You have experience working in startups or high-paced environment
- You are passionate by digital marketing and have already explored this area in your studies/work
- You have experience creating original content (articles, videos, stories…)
- A human adventure in an ambitious and fast-growing company
- Joining a team of top talents, localising advanced growth marketing techniques for emerging markets
- Embarking on a pleasant, stimulating and challenging environment
- An attractive salary and an interesting variable
- Premium Healthcare coverage
- The possibility to work on side projects benefitting Welcome Tomorrow
- High flexibility in your organisation of your work, including remote work
- Possibility of traveling overseas to meet clients and other team members
If any questions, you can email careers@welcometomorrow.io🚦Process * Screening call (15 - 30 minutes)
- Case Study
- Technical Interview (with your hiring manager)
- Leadership interview (with our CEO)