Digital Marketing Lead

• Responsible for leading and managing various aspects of digital marketing campaigns across different platforms and channels to achieve business objectives.
• Creation, monitoring, and optimization of digital campaigns on various platforms.
• Reporting and navigating GA4.
• Analysing and reporting campaign data.
• Setting up and testing goals and conversion tracking.
• Collaborating with marketing and external teams for creative alignment, performance improvement, and budget efficiency.
• Agency management for all digital campaigns.
• Assisting with analytics, reporting, and tracking of conversions and insights.
• Supporting business objectives and projects by exploring new opportunities and creating processes.
• Handling administrative tasks related to digital marketing, providing insights for strategic direction, budgeting, and ad hoc business projects.
• eDigital Campaign Management:
• Manages digital marketing campaigns across platforms and manages agency relationships.
• Leads creative and copy briefing process for digital evergreen campaigns.
• Conducts digital campaign audits and account analysis.
• Assists with reporting and budgeting requirements for 3rd party digital campaign service providers.
• Retail and Ecommerce Management:
• Works with the retail marketing team to build digital marketing strategies, budgets, and marketing plans.
• Assists with the briefing process, creative development, and implementation of tactical plans.
• Reports on platform performance weekly.
• Manages 3rd party agencies and supports broader teams with ecommerce platforms.
• Data Tracking & Reporting:
• Assists with end-to-end analytics tracking, monitoring, and improvement across platforms.
• Assists with goal setup and testing and conducts audits on campaigns and website conversion tracking.
• Collaborates with the Development team for accurate tracking of conversions.
• Strategic Management Support:
• Assists with developing and implementing digital marketing strategies.
• Contributes to strategic business projects and explores new possibilities for digital reach and sales channels.
• B2C Digital Marketing Administration and Budget Management:
• Assists with overall digital marketing administration.
• Assists with B2C Digital Marketing payments-related requests.
• Manages all digital campaigns ad accounts.
• QMS: Sales and Marketing:
• Ensures QMS guidelines are adhered to.
• Ensures all processes are kept relevant.

• 5 years of Digital Marketing experience.
• Degree or Diploma in Marketing Management or related Commerce Degree.
• Course/Certificate in digital marketing.
• Experience in international markets.
• Skills and Knowledge (essential):
• Digital platforms (i.e. Google Ads, Facebook, YouTube, e-commerce platforms, 3rd party remarketing platforms, etc)
• GA4.
• Thorough understanding of conversion tracking systems.
• Digital target markets/audiences and campaign KPIs.
• Predict campaign performance, based on previous experience.
• Proficient in Microsoft Suite or Google Suite.
• Excellent analytical and cross-functional communication skills
• TV Streaming (desirable)
• Google Tag Manager (desirable)
• Experience in Marketing Cloud intelligence/Marketing automation (desirable)

• R400 000 – R550 000 per annum plus a 13th cheque, pension & risk benefit contribution.

InspHired Recruitment Solutions