Conceptual Digital Copywriter

Ogilvy

South Africa
Permanent
Full-time

29 days ago

About the job Conceptual Digital CopywriterOgilvy One is the Digital arm of Ogilvy South Africa.We are focused on creating impactful relationships by design between our clients and their customers. We help companies drive sustainable growth and customer value through an unmatched understanding of brand and human behaviour while harnessing the power of innovation, design, data, and technology.We are looking for a:Conceptual Digital CopywriterWe need a Conceptual Digital Copywriter that's confident in the world of digital. Your primary responsibility would involve working alongside an Art Director to develop interesting, market-fit, and campaign-able concepts for omnichannel communication (e.g. Websites/Landing Pages/ Email/Social Media). Your ideas should excite and delight the target audience, while being relevant to the specific to the industry/s and its varying topics/departments.You'll be responsible for ideation, as well as crafting the messaging for different digital platforms (e.g. Short-form & Long-form). So, you should have a solid understanding of the limitations and opportunities that come with digital. As well as an attention to detail when it comes to client's brand guidelines and tone.Responsibilities

Working as part of a conceptual team, you will be responsible for developing concepts for social media and CRM, developing persuasive, compelling ideas that motivates and inspires the target to take a desired action.
You should have the ability to ideate for different audiences, and craft ideas for a variety of disciplines, including direct, digital, loyalty, promotional and instructional.
Taking a conceptual brief (Campaign/Innovation) from concept, through to final execution.
Be familiar with the different disciplines involved in digital transformation (e.g. CRM/UX/IA/UI/Data/FE/BE).
Packaging an idea in a format that safely guides a client through the potential complexity.
Be comfortable and confident in presenting your thinking to clients.
Conceptualising new and innovative solutions that are based on simple insights.
Understanding at a high-level, how those solutions come to life (e.g. user-journeys/integration/development).
Crafting the final product of an idea/campaign to go-live readiness.
The ability to problem-solve in real-time.

Skills and Experience

Must be a storyteller at heart.
Must be highly creative and imaginative, and curious about clients' products or services.
Must have excellent interpersonal and communication skills.
Should work well in a team and with a range of creative people.
Must work under pressure and manage workloads effectively.
Must be highly self-motivated and well organized.
Have the ability to see other people's points of view and take on board feedback.
Must be able work within strict budgets.
Must have an eye for detail.
Possess good leadership, people and project management skills.

Important CharacteristicsTo be successful in the role, the follow characteristic are required:

Technical know-how.
A DIY attitude.
High EQ.
Good communication skills.

Technical RequirementsThe ideal candidate would have the following software experience:

3-5 Years of experience.
A good understanding of both Office & iWork.
An impressive portfolio for review.
Organisational skills.
Attention to detail.
Financial Industry Experience (As a bonus).

Offer

Full-time job.
Global client portfolio.
Attractive package and benefits.
Continuous trainings. Career conversation and growing opportunities.
Hybrid model of 3:2.

Ogilvy

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