Group Editor
Publicis Groupe
- Cape Town, Western Cape
- Permanent
- Full-time
- In collaboration with client, plot monthly communication schedules.
- Plan related content to support the monthly planning (write or commission, edit)
- Commission writers and maintain a good freelance base of expert writers to contribute as needed.
- Write copy as required for the elements (or brief junior writer to write as required).
- Brief the communication elements into design studio and manage the process, with guidance for creative look and feel.
- Conceptualise and write copy for communication elements as required by the client.
- Strong writing skills to ensure style is consistent and that complicated topics are clearly explained to the member.
- Ability to plan and edit content to take it to the next level, including turning articles into infographics, generating increasingly interactive and personalised content (like quizzes, gamification etc.)
- Strong understanding of Google and Facebook analytics; able to compile reports on content performance for clients and present these to key stakeholders monthly.
- Manage content budgets and timings, with the support of client service team.
- Take briefs from clients or potential clients, perform content audits and reviews and provide content marketing strategy, across print and digital.
- Support teams in pitches by providing strategic content thinking for a variety of potential clients.
- Constantly review the content marketing strategy you are implementing with your clients and optimise for best results; ensure all content produced is insights-led and performance-based.
- Advise on content marketing and digital content best practice, for both in-house team and clients.
- Grow meaningful, trust-based relationships with clients to ensure long-lasting business agreements that deliver on client needs.
- Manage client relationships and place the client at the heart of your work.
- Identify new business opportunities and nurture relationships with key stakeholders to allow for business growth.
- Build trust-filled relationships within your team and among your peers at the agency so that you are both a pleasure to work with, and you enjoy working with those around you.
- Strong editorial and communications background across multiple platforms
- Minimum 3 years as a lead editor and content marketing strategist with experience in digital sales campaigns and loyalty and rewards programmes, and CRM.
- Experience in creating omni-channel content marketing strategies for clients that are primarily digital.
- Ability to multitask and plan across a range of projects.
- Solid time management skills are essential.
- Ability to work independently and make things happen.
- Ability to bring creative thinking to a range of different marketing and content opportunities. Need to think out of the box!
- Very strong English language writing and editing skills.
- Ability to be firm in one's beliefs on what makes great content.
- People person, with good problem-solving skills and the ability to represent the agency in front of clients.
- Be a strong leadership figure.
- Confident reporting and presenting to key clients.
- Comfortable tackling a range of content pillars, including content for clients in: financial services, FMCG, alcohol and more
- Well-versed in digital content best-practice and strategy, from mainstream social media channels and websites to digital magazines, WhatsApp and more.
- Strong journalistic network of content writers, creators and producers for commissioning work.
- Be fundamentally passionate about the power of content and content marketing, be excited by delivering great work to clients, and be willing to go above and beyond, outside of the 9-to-5.
- Creatively-minded and able to assist with creative direction on shoots.
- Team player with the ability to work independently
- Able to remain calm in a highly pressurized environment
- Assertive
- Proactive
- Resilient
- Approachable
- Proactive
- Energetic
- Creative “out of the box” strategic thinker
- Problem solver / solution driven
- Meticulous with attention to detail
- Other:
- Flexible to work beyond normal office hours (overtime if and when required)
- Comfortable to work from the Publicis Groupe office (on-site)