Marketing Manager

• Implementing a comprehensive marketing plan aligned with the company's business objectives
• Lead and manage the teams by building and leading a high-performing marketing team of 3 (Digital Marketing Specialist, Junior writer, Junior designer) and providing guidance, mentorship, and performance feedback
• Define and articulate the company's brand identity, ensuring consistency across all marketing channels and touchpoints
• Develop compelling messaging and positioning that resonates with target audiences and differentiates the company from competitors
• Drive digital marketing strategies, including SEO/SEM, content marketing, social media, email campaigns, and marketing automation
• Implement lead generation programs to attract and nurture prospects throughout the sales funnel
• Collaborate with sales teams to optimise lead qualification, tracking, and conversion processes
• Managing and coordinate public relations activities, including media relations, press releases and thought leadership opportunities to enhance brand reputation and visibility
• Partner with internal stakeholders, including sales, product management, and executive leadership, to align marketing strategies with business objectives
• Collaborate with product management teams to develop sales collateral, product positioning and go-tomarket plans

• A bachelor’s degree in marketing or a related field is preferred
• 5 - 8 years of progressive experience in brand management, digital marketing, lead generation, and team management

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