Brand Manager

Midrand, Johannesburg
Permanent
Full-time

23 days ago

Under the guidance and support of the Marketing Executive, effectively manage all elements of the brand marketing mix within Southern Africa in order to ensure that the brand continues to grow.Main Outputs and Responsibilities for this Position

Assist in development of the annual brand strategy and Marketing plan
Execute national marketing activities above and below the line in relation to the approved Marketing plan and promotions

calendar * Seek new opportunities to deliver against the brand plan and/or improve the plan

Implement and manage the media plan. Ensuring that expenditure and brand objectives are delivered on
Liaise with advertising agencies, strategic alliance partners and suppliers on advertising and promotional campaigns
Ensure all marketing collateral delivers on the WOW factor in conjunction with the relevant agencies
Manage the brand CRM program, encouraging customer retention and customer loyalty. This includes segmenting the

database, developing CRM campaigns and analysing and producing monthly reports on the growth of the database and
success of campaigns * Drive database acquisition through acquisition campaigns as well as through building and maintaining 3rd party voucheringpartnerships * Assist in management of public relations and brand sponsorships

Assist in the development of a two year innovation pipeline to meet brand objectives
Provide forecasts for promotions and new products to minimize write off costs
Drive menu optimisation with regards to pricing strategy and menu mix to achieve targeted average GPs and deliver value

to the brand’s customer base * Manage and co-ordinate national menu roll-outs

Manage branding and design of all consumer touch points (including signage, uniforms, packaging, restaurant look and feel,

website etc) to ensure they align with brand CI * Assist in delivering on the brand’s digital and technology plan and manage the brand’s digital and social media activities

Utilise consumer research to gain consumer insights that drive decisions
Analyse sales data and report on the performance of promotions and products
Evaluate competitor pricing and report on a regular basis

Manage the marketing budget to ensure nil overspend * Ensure locality marketing promotions are aligned to brand strategy through the development of Locality toolkits and providing guidance & support to Locality marketers and Franchise Managers

Help co-ordinate the brand’s National Franchisee Conference, National Franchise Forum meetings and regional roadshows

Education and Experience

Minimum Matric with a relevant tertiary qualification.
Marketing background/qualification an advantage.
Previous brand marketing experience within franchising an advantage
Minimum of 3 years’ experience in the FMCG/Food Franchising industry.
Understanding of South African media environment.
Excellent knowledge of Digital Marketing and social media platforms an advantage

Knowledge and Skills

Excellent interpersonal, written & presentation skills
Highly enumerate & computer literate
Proactive, innovative thinker, ability to implement with excellence and accuracy
Multi-task orientated
Ability to work well under pressure
Deadline driven

Indipath

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