Mid-Weight Point-Of-Sale Manager: Trade: Global Pop Culture FMCG Brand - Cape Town
VGP Recruitment
- Cape Town, Western Cape
- Permanent
- Full-time
- Use strong understanding of sales, category trends and insights to explore and develop new and exciting trade marketing ideas and solutions
- Provide briefings to external agencies and suppliers for development of new POS, and merchandising tools
- Manage project plan for development of new POS and merchandising tools.
- Collaborate and plan with local and international Marketing and Sales departments pro-actively and challenge traditions
- Establish an internal network with all departments necessary for efficient working - Brand, Sales, Logistics, Finance, and Category teams
- Be the point of contact for the national & field sales teams to advise and give guidance on all accounts for activation & POS in Off Premise
- Value adding analysis reports which proactively resolve issues as well as identify business opportunities
- Track and evaluate Perfect Store Auditing Data (PSA) and deliver reports to Sales Team to allow for corrective actions to take place
- Ownership of the Trade Marketing budget & stock on hand as per guidelines and requirements alongside Operations
- Time in field with sales team to understand trade and customer dynamics and note competitor activity.
- Recommend and support trade activity proposals with commercial backing, pushing the brand guidelines whilst protecting the brand image
- Create and develop all channels of communication that contribute to the timely execution of initiatives at internal, trade or shopper level.
- Ensure global POS toolkit is used effectively
- Adhere to brand guidelines and appropriately represents the brand (e.g. creative and innovative)
- Meet country needs and objectives by being financially viable; ensure national POS is developed only when international material is not appropriate, and a clear commercial benefit is recognised.
- Train, motivate, lead, and develop the skills of POS Specialist in order to maximise their potential and results
- Quarterly performance reviews and provide guidance on where there is room for growth, as well as acknowledge good performance.
- Higher Commercial Degree/University Degree (Business, Marketing or similar) – preferable
- 5-10 years' experience in the FMCG industry and the Off-Premise trade & operations specifically – would be preferable
- Outstanding knowledge of Microsoft Excel, PowerPoint and Word
- Operations & Logistics experience would be an advantage
- Good understanding of the Brand and related Marketing strategies
- Excellent analytical, research and problem-solving skills
- High numerical ability; discerns trends, patterns, and anomalies in data with probable cause and effect
- Able to manage large budgets
- Strong communication skills
- Must have the ability to retrieve, understand and interpret data from numerous sources
- Project Management & experience in briefing and managing external agency partners.
- Excellent teamwork and interpersonal skills with ability to influence and build strong cross-functional working relationships at all levels