Digital Marketing Manager

• As a Digital Manager, you will be responsible for developing and executing digital strategies across restaurant brands, with a focus on increasing awareness and brand equity, and be responsible for the expression of the brand across all digital channels.
• The ideal candidate possesses a deep understanding of digital marketing and a proven track record of successfully managing digital campaigns across a variety of digital channels.
• This role requires a strategic thinker with high technical knowledge of digital platforms, and a strong ability to think outside the box to ensure each brand is supported from a content and campaign perspective ensuring the brands retain their distinct brand identities across all digital consumer touchpoints.
• Digital Strategy and Planning:
• Develop and execute comprehensive digital brand strategies to align with business objectives.
• Constant partnership with brand managers to ensure consistency in focuses, messaging, and assets.
• Collaborate closely with CRM & Loyalty team to integrate digital initiatives seamlessly and increase qualified traffic & engagement to the website and app, as well as support conversion efforts.
• Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
• Coordinate with external agencies and internal teams to ensure marketing objectives are met.
• Paid Media Management and Partnerships:
• Work closely with media partner to develop and implement paid media strategies across digital platforms to drive brand awareness and conversions
• Align and integrate multiple brand strategies and ideas, supporting brand managers with creative assets guidance.
• Demonstrate a thorough understanding of paid media KPIs and share performance metrics with brand partners
• Write digital creative campaign briefs and ensure the delivery of good quality, creative for brand campaigns.
• Supports brand managers in guiding digital creative collateral.
• Identify critical conversion and drop-off points to optimize user journey funnels
• Oversee community management agency, ensuring opportunities for engagement are optimised and an increase in positive brand sentiment.
• Conduct regular analysis of community feedback and engagement to inform content strategies and campaign adjustments.
• Content Curation:
• Implement digital content strategy with marketing, creative and media partners.
• Must be able to influence using market and channel best practices.
• Collaborate with creative and media teams to develop compelling digital content that is optimized by channel, and that reflects the brand's identity.
• Curate and manage content calendars to maintain a consistent brand narrative across all digital platform.
• Measurement:
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Leverage data to understand customer behaviour and preferences, enhancing targeted marketing efforts.
• Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
• Identify trends and insights and optimize spend and performance based on the insights.

• Tertiary education, preferably in Digital Media Marketing qualifications.
• 3-4 years of experience in digital media marketing or related field.
• Extensive experience working across digital channels, including Paid Social, Paid Search, Display, Affiliate Marketing, Media Partnerships, SEO/SEM and CRM.
• Proven success in developing and implementing digital brand strategies that drive engagement and sales.
• Strong understanding of digital analytics and reporting capabilities.
• Experience in managing paid media campaigns.
• Exceptional communication and collaboration skills.
• Proven experience using data to optimize campaigns.
• Proficient in MS Office (particularly Excel)
• Skills:
• Creative and innovative, with a strong working knowledge of digital marketing and PPC.
• Understanding of consumer behaviour in digital environments and solid analytical skills.
• Experience with A/B and multivariate experiments.
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends, SEMrush, etc.)
• Experience in setting up and optimizing PPC campaigns on all major search engines
• Proficient in SEO, SEM, and familiar with key digital marketing platforms and tools.
• Goal-oriented, organized, and able to work both independently and as part of a team.
• Excellent verbal and written communication skills, with good interpersonal abilities.
• Good understanding of consumer behaviour in digital environments.
• Creative problem solver who thrives when presented with a challenge.
• Able to analyse problems and strategize for better solutions.

• R40 000 per month.

InspHired Recruitment Solutions