Email Marketing Manager - PietrmaritzburgFull job descriptionKPIsThe Email Marketing Manager is responsible for the day-to-day, hands-on execution of email marketing programs in support of a Digital Marketing organization and other business unit objectives. This includes ownership of the strategy, setup, maintenance, execution, and reporting for our email program.In addition, you will maintain a current understanding of email marketing best practices, technology, and trends and apply them to the execution of our email campaigns in collaboration with the marketing team to optimize business revenue and engagement.Job Responsibilities / SkillsWork within Klaviyo, our preferred email marketing programDesign, Setup & Execution of email campaignsProduct FlowsWelcome SeriesAbandoned CartWeekly EmailsSMSTrade Program campaignsAmbassador ProgramFuture promotional series, educational tracks or other content flowsList GrowthCreating and managing email pop ups / site pop upsWork with Digital Marketing Manager to create campaignsManaging email content calendar in AsanaTopicsContent creationAsset selectionEmail typesProduct launchPromotionsProduct SpotlightAwarenessBlog / EditorialAudience /Segmentation management & optimizationA/B testingDesigns/ templatesLayoutContentWeekly reportingKPISMaintain ROI on email campaignsList growth for email and smsSpam and unsubscribe ratesOpen ratesClick through ratesJob Type: Full-timeExperience:Email Marketing Management: 3 years (Required)License/Certification:Marketing Management Qualification (Preferred)Location:Pietermaritzburg, KwaZulu-Natal (Required)Application Deadline: 2024/04/09
