Head of Medical Affairs
MNA Recruitment
- Johannesburg, Gauteng
- Permanent
- Full-time
This role functions internally as the lead in developing and executing the most efficient and integrated medical/scientific strategy, including scientific evidence generation and scientific information exchange with all key stakeholders. Externally, the role assists health care professionals to optimize patient care and treatment outcomes through evidence-based decisions and support.Key Responsibilities:Medico-marketing Support
- Developing and executing a highly efficient and integrated medico-marketing strategy, including scientific evidence generation and scientific information exchange with all key stakeholders
- Provide strategic input for the elaboration of brand plans by being the center of scientific expertise
- Providing relevant data evidence to ensure that the overall strategy is clearly defined and consistent with medical affairs and commercial strategic objectives.
- Reviewing and approving medical and scientific content of Regulatory, Safety, Communications, Medical Affairs, and Commercial
- Pro-actively providing guidance to marketing and sales teams
- Webinars/CMEs/Advisory Board meetings/Preceptorship programs - preparing scientific agenda, providing literature & presentation support as required, co-ordination with partners/stakeholders
- Strategic support for new launch & existing products – medical/scientific strategy for new launches and strategic LCM inputs for existing products
- Providing leadership and strategic direction for interactions and communications with external customers, key organizations, and institutions.
- Collaborating the commercial teams to address questions and opportunities.
- Informing stakeholders of unmet needs and facilitating appropriate approaches to address them.
- Interacting with experts at medical meetings, advisory boards, and outreach meetings to represent the company and strengthen its reputation in the therapeutic areas.
- Maintaining external orientation by participating actively in external events and activities in our chosen spaces
- Develop and implement a strong advocacy plan with experts in the field, academics and professionals and/or patient associations. (Prior knowledge of and established relationships with key opinion leaders in our key spaces considered an asset).
- Develop a strong advocacy program and organise advisory boards or roundtables to build and reinforce product awareness and gain strategic insights for medical affairs and commercial strategy.
- Ensure the scientific integrity of information, and relationships with healthcare providers and patient advocacy groups.
- Ensuring compliance in medical affairs and medico-marketing activities
- Ensuring compliance in selection of speakers, deciding FMV and evaluating participation criteria
- Evidence generation activity and publications – identify needs for post-marketing programmes and oversee their end-to-end management and execution.
- Evaluation of new products - identifying products to enable the building of a robust portfolio
- Providing medical rationale & analysis for selected product Portfolios & CoE teams
- Conduct of Advisory board meetings for opinion of KOLs on new products
- Collaborate with Training Manager to enhance training program on disease and competitor products and ensure continuous update
- Support Training Manager in developing content and conducting training sessions for new launches as well as scientific updates on existing products
- Lead and contribute to a system of Competitive intelligence and monitoring of publications
- Compilation and circulation of regular scientific updates on major brands/therapy areas
- Ensure a patient-centric approach to development of medical strategy both for product and device, as well as possible services which can enhance the value proposition of the product
- Digital Platforms and related activities - support for digital activities like Pill plus, Digital content quality review, revision in content topics, Support for website launch, Webinars, etc
- Support market research, opportunity validation, and whitespace analysis to identify new opportunities for new and existing features and functionalities.
- Partner with the central product teams to build product roadmaps as per needs of the user(s) and market.
- Planning of the product release or introduction in the country
- Engage with potential customers and internal stakeholders to understand problems and potential business opportunities in their respective markets and therapy areas.
- Identify and lead discussions with potential partners & service providers for enabling new services and revenue streams around the product.
- Support, planning and monitoring of Product MVPs, Pilot and Launch activities in the market along with central product team
- Lead/oversee data generation activities
- Conceptualisation, development, roll-out and monitoring of differentiated Patient Support Programmes for key products
- Degree in Medicine with at least 5 years of industry experience in Medical Affairs
- In-depth understanding of and proven success in how to conceptualize, design, and execute patient programmes
- Broad and formal leadership experience, including excellent “leadership presence” to represent Medical Affairs within the company, to other functions, and to leaders at every level.
- Excellent skills working with experts from other functions and influencing decision making
- High energy and an absolute commitment to a culture that operates with high ethical standards and strives to exceed all goals and objectives.
- Demonstrated ability to inspire confidence while working demonstrating sound scientific judgment
- Comfort operating in a consensus-building role but also able to make specific recommendations and decisions and drive for implementation.
- Ability to inspire confidence, both internally and externally, through leading by example and demonstrating collaborative behavior.
- Demonstrated ability to organize and lead expert Scientific Advisory Panels.
- Ability to understand and effectively communicate scientific and medical data results and information to internal and external stakeholders.
- Excellent communication skills with the ability to build solid working relationships with the commercial organisation, as well as negotiate and influence