eCommerce and Distribution Executive
Minor International
- Johannesburg, Gauteng
- Permanent
- Full-time
- Support with eCommerce and Digital Marketing activities for the hotels in the SSA region.
- Support Minors Hotels Long-term Digital strategies in line with corporate initiatives.
- Managing and optimisation the online presence of the hotels' brand websites and other relevant channels (OTAs, metasearch engines). This includes content creation (descriptions, images).
- Ensuring optimal content of the properties as designated in all relevant eCommerce platforms.
- Coordinating with hotels the execution of all eCommerce activities for the properties and implementing new eCommerce initiatives to support hotels marketing strategies.
- Work closely with the Marketing and Communications team on online marketing initiatives and website functionality.
- Developing and optimizing the online content to maximise ranking/visibility of properties on various search engines and channels and on brand.com.
- Assisting to conduct feasibility study, ROI and to suggest ways of improving ranking and revenue generation over e-channels.
- Assisting in measuring, analysing, and reporting eCommerce performances and suggesting tactics improvements and new activities.
- To assist the revenue team at each property in maximizing revenue and yield through business trend analysis, highlighting areas of opportunity in digital and distribution strategies on an ongoing basis.
- To monitor and control that the Dynamic Pricing Strategies is adhered to and promoted with global and local distribution partners.
- Utilize channel management tools to ensure optimal distribution across various channels and monitor performance.
- Generate reports and track key performance indicators (KPIs) to measure the effectiveness of eCommerce and distribution efforts.
- Minimum 2-3 years of experience in e-commerce, digital marketing, or hospitality distribution.
- At least bachelor's degree in any related filed.
- Very good written & verbal English is essential.
- Understating of Search Engine Optimization (SEO) and Pay-per-clicks (PPC) tactics.
- Understating and management of meta search engines (Tripadvisor, Google Hotel Ads, etc.)
- Preferable experience in using Content Management Systems.
- Preferable experience in hotel or travel related business.
- Preferable experience in OTA, reservations, or usage of channel management.
- Analytical skill a must. Ability to work well under pressure and effectively handle multiple, concurrent demands and appropriately prioritize responsibilities.
- Project management skills, including the ability to manage details through to completion and ensure project deadlines are met.
- Preferable proficient web analytics skills and ability to analyze website performance data (i.e. financial, statistical and /or performance).
- Very good use of words, powerpoint, excel is essential.