Shopper Marketing Manager

• Leverage understanding of shoppers & their role of in category/brand growth to build credibility with & establish effective working relationships with marketing, Trade Marketing, RM, Sales, & Ops, whilst establishing credibility & influence with key customers

• Demonstrated understanding of the key processes of shopper analytics, with confidence in working across market, basket and research data to extract meaningful and actionable insights

• Effective project management skills, proactive performance management and commitment to the achievement of business objectives set

• Strong communication and presentation skills to build compelling shopper stories that engage and influence both internal & external audiences securing their active support

• Motivate for & deliver Shopper Research, extracting key insights & delivering recommended action plans to leverage the associated growth opportunities

• Scope out & evaluate all shopper media platforms & touchpoints across channels/clusters as a basis for media selection in support of shopper plans

• Undertake deep dive category & basket analytics to identify shopper-led trends, upside opportunities, & potential threats at category & brand across channels/clusters

• Work closely with Marketing to develop strategic shopper plans (incorporating shopper presence, value, & engagement) in support of brand equity building/share gains, innovation launches, & purchasing behaviour to drive brand participation in targeted consumption occasions & usage, determining & managing associated shopper activation budgets

• Collaborate with Trade Marketing to build Channel/Cluster “Look of Success,” launch GTM plans, & shopper campaigns to deliver the strategic shopper plans as well as Channel/Custer/Customer specific initiatives to take advantage of identified basket conversion opportunities for category / brand.

• Support Trade Marketing in building commercial arguments for customers & providing strategic shopper inputs into Joint Business Planning & Category Reviews.

• Quarterly strategy reviews are to be undertaken and Shopper Marketing Plans revised accordingly in response to changing market dynamics, new opportunities, & Identified risks.

• Work closely with Revenue Management & Trade Marketing to:

• review pack:price architecture by channel/cluster to competitive satisfy shopper needs & optimise range performance for TB & the trade

• determine optimised promotional mechanics & pricing levels by channel/cluster to drive brand switching & profitably build basket size/mix in line with shopper plans

• Ensure that all shopper marketing plans are executed on time & in full, delivering the objectives/ROI set, timeously addressing delays & shortfalls

• Proactively drive launch GTM to maximise the impact & traction of brand innovations in targeted trade outlets

• Prepare routine reviews of category & brand performance (sales out / basket KPIs) detailing causes of gaps & proposing responsive actions to address shortfalls & capitalise on opportunities

• Support Trade Marketing in Customer Reviews & JBP Status Updates with shopper-led insights & recommendations on growth driving initiatives.

• 3-year Bachelor Degree in a commercial field

• 2-3years work experience across FMCG Trade/Category/RM

• Category management experience is advantageous

• Time in Brand Marketing is considered useful

Tiger Brands