Social Media Manager
Takealot
- Cape Town, Western Cape
- Permanent
- Full-time
- Social strategy: Implement a social media content strategy that supports Takealot.com's Marketing objectives in collaboration with the Senior Brand Manager and Performance Marketing team.
- Content creation & curation: Planning and publishing of monthly social media content calendar using Hootsuite across key channels (Facebook, X, Instagram, TikTok, Youtube & LinkedIn currently); Writing engaging copy for use on relevant social media platforms; Creating content in different formats for relevant social media platforms - with design support from Studio & agency partners where needed.
- Reporting: Supporting on social analytics and campaign/channel reporting, aligned with Marketing goals and reporting back to the team to inform social strategic direction; Building reporting frameworks to evaluate return on investment on the various platforms
- Conversocial: Liaising with Customer Services to ensure Social Customer Service (CS) SLA levels and brand tone are achieved consistently through regular dipstick sessions; communicating all marketing activity to CS to prepare them for high volumes. Liaising with the Conversocial tech team to set up campaigns auto-tag & archive rules.
- Community management: Engaging (proactively & reactively) with customers through the use of social media (natively & via management tools Conversocial, Brand Watch & Meltwater); resolving escalated customer service issues and/or create positive PR and brand building opportunities, including some out-of-hours work to support CS team; Managing and monitoring social media for customer comments both positive and negative and feedback to the relevant teams
- Internal social media engagement; collaborate with Takealot Internal Brand Manager to drive internal culture initiatives amongst Takealot Employees aligned with the Takealot Employer Brand This includes competitions, giveaways, product launches, etc.
- Innovation: Staying constantly abreast of all technical and content developments and advances in the world of social media to bring fresh ideas and innovative developments to our social strategy; Working with the marketing team to look at ways social media can work within wider campaigns.
- Ad hoc support for all Marketing team members in coordination of daily duties (including Production Coordination support for trafficking workflow).
- Daily monitoring & trafficking of all inbound Marketing enquiries from Zendesk, Conversocial & external Marketing email address, escalating to relevant team members and responding directly where possible
- Administering all Marketing-led competitions and prize-draws (including winner selection, prize fulfilment and CPA compliance documentation).
- Exceptional social savvy: an in-depth knowledge and interest in social media (including Facebook, X, Instagram, Youtube, and more) with an up-to-the-minute knowledge of the latest social trends/platforms and industry best practice
- Good understanding of the full marketing mix
- Excellent written and verbal communication
- Outstanding, witty and creative editorial skills
- Highly creative with ability to think outside the box
- Strong project management skills
- The ability to be reactive and adaptability to work in a fast-paced environment
- Will need to be able to take instruction, but also add value to the goals and planning set by the Senior Brand Manager
- An understanding of and enthusiasm for the Takealot.com brand and tone of voice
- Proficiency in Google Workspace experience advantageous
- Fast and diligent learner
- Motivated self-starter with a drive for results
- Excellent command of the English language - bilingual (any other SA language) a plus
- Bachelor's Degree or relative diploma qualification in Marketing, Communications, Advertising, Business Studies or related field
- A minimum of 3 to 5 years' experience in a similar position managing the social channels of a brand (as a minimum, Facebook, X & Instagram - both paid & organic a plus)
- Expert knowledge about content and social media communications (content generation, platform technical capabilities, social media analytics) from hands-on experience in the industry
- Experience in identifying social media tactics and adapting content for different social media platforms to engage, entertain and build social media equity for brands
- takealot.com employees are entrepreneurial and dynamic, smart, customer-centric, fun and have the shared ambition of takealot.com being the leading e-commerce company in Africa.
- We have fun, work hard, take ownership, work in teams to create solutions, and are always open to direct feedback/new ideas on where we can improve.
- We are short on ego and high on output.
- We are doers and not only thinkers, it's all in the execution after all.
- We love what we do and what we are creating
- is forthright but respectful
- is an expert at doing, who can not only design but also execute
- is analytical, able to use data to make decisions
- is competitive, self-directed and strive to be the BEST (GREAT requires a lot of work and does not only happen during business hours
- is passionate about the potential of e-commerce and delivering a world-class customer experience
- is entrepreneurial, thrives under change and accepts it is a constant and always looks for solutions to do something better and faster
- is able to think about problems from a business perspective using technical and product input
- is curious and challenge the status quo
- is innovative and enjoys iteration
- is collaborative
- will be at the cutting edge of developing new concepts for takealot.com.
- thinks like an owner of the business.
- is SMART, has INTEGRITY and is HARDWORKING
- If you meet the above you are an Extraordinary Mind so come and join us!
- Required