Regional Trade Marketing Manager, Africa & Middle East

• Matric, masters degree in business administration or marketing
• At least 5 years experience in sales, marketing, trade marketing, business development (FMCG)
• Solid knowledge in financial & administrative processes
• Ideally experience in luxury goods, retail or FMCG
• Rigor, accuracy, and respect of deadlines
• Strong level of energy, enthusiasm, entrepreneurship, and autonomy
• Curious, hard-working, and hands-on
• Management, leadership, analytical & effective planning skills
• Result orientation and problem-solving capabilities
• Excellent communication and interpersonal skills in English, a team player
• International exposure and multicultural background are a strong plus
• Travel across the region (25-30% of the time)

• Provide input and market insight to lead all trade marketing activities across Africa & Middle East markets to maximise brand image, sales & profitability.
• Create and implement strategy for building the best visibility and distribution in On & Off Trade channel
• Provide commercial analysis and highlight implications - industry data, category, competitors, distribution, pricing etc. to make recommendations.
• In liaison with Marketing Director, ensure regional and market focus on prestige range portfolio strategy; markets to achieve 6% in Sales value.
• Analyse data from trade marketing reports, research, retail audit and customer sales
• Based on information collated give input into channel specific trade marketing plans which meet the companys market, brand/promotion objectives reflecting the needs & priorities of the trade channel.
• Develop and implement cycle/ quarterly activation plan in line with strategic brand plans, providing 360-degree execution.
• Consumer & Customer Intelligence: develop an understanding of route to market, shopper understanding, local cultures/trends to create programmes with local cultural relevance.

• Lead and coordinate Trade marketing activities for Africa and Middle East markets across multichannel (On trade, Off trade, E retail) to maximize brand image, sales & profitability
• Develop sales activity objectives for the Region
• Provide teams in the field with a structured set of tools and clear executional guidelines to implement 360 activations
• Drive portfolio merchandising, visibility, POS, and tailor-made projects to maximize brand image and innovation vs competitors
• Develop and manage network of suppliers and agencies to ensure best in class executions and maximize cost efficiencies
• Support markets with creative designs, coordinate production and implementation
• Act as a central touch point to coordinate and drive various business objectives between agencies, suppliers, regional, market & global (Maison) stakeholders
• Manage and co-ordinate stakeholder visits and ensure markets and brands are optimally represented

• Ensure development, implementation, and evaluation of trade promotions for National, Local Key & On Trade Customers
• Quarterly and bi annual reporting of trade marketing KPIs
• Provide post evaluation analyse of results On & Off Trade activities
• Evaluate results and recommend proper promotion mechanics.
• Create reporting base in On & Off-Trade channels: photo, results, timing, POSM, etc.
• Lead, implement and upgrade on time all necessary information in MHPS.

• Generate promo-strategy plans with Brand managers for planning budgets.
• Drive increased focus on new brands across the Region by delivering right tools for trade activations to drive growth ambitions
• Develop and implement e-retail tools in line with global
• Working with e-retail manager / commercial teams, conduct analysis of E-retail universe, digital landscape and identify new opportunities

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