CRM and Direct Marketing Manager
Mukuru
- Cape Town, Western Cape
- Permanent
- Full-time
- Responsible for customer journey mapping of direct marketing campaigns across all direct channels
- Sound knowledge of customers segmentation and how to apply this to a customer growth strategy
- Assigning customer target files to deals and creative together for personalised customer experience
- Design and implement quality assurance on all work
- Manage the customer direct marketing calendar to ensure good customer engagement and avoid opt outs
- Liaise with business stakeholders on upcoming brand campaigns and ensure that customer communication is plotted in the marketing calendar
- Responsible for the set up and reporting of customer surveys
- Report on campaign objectives laid out in the brief
- Guide business stakeholders on processes and best practices to understand customers behaviour and engagement through communication
- Define documentation and road maps for Direct business processes, A/B tests and promotions that succeed through direct communications.
- Managing trigger campaigns throughout the customer lifecycle to maximise sales.
- A/B Testing on various campaigns to establish the most effective way to drive customer conversion against the objective
- Ensuring campaigns comply with current best practice and legal compliance
- Identify target audience and opportunities to grow our direct marketing lists
- Degree or relevant marketing qualification
- Minimum of 4 years' experience in a CRM role
- Must have worked for an online transactional business, with a strong digital presence
- Experience working on or developing customer lifecycle programmes
- Experience with triggered communication and complex segmentation
- Experience with CRM tools and content management systems
- Advanced experience with MS Office tools and G-suite Google Docs
- Strong understanding of data management and governance
- Strong interpersonal skills and ability to work within cross-functional teams
- Extremely detail orientated, whilst being able to see the big picture and how pieces across the organisation fit together
- Must be agile and able to change direction quickly