Digital SEO Copywriter

• Write high-quality, error-free, original, and engaging long form sports/gambling copy.
• Work with the design team in the visual’s selection process for every copy to drive user experience, e.g. infographics.
• Take complex topics and break them down into digestible, engaging, shareable content.
• Developing both new articles/pages and optimising/rewriting existing pages/articles.
• Develop content plans/topics aligned to the broader SEO strategy.
• Keyword research/topic generation.
• Write compelling copy focussed on keyword research/target keywords with SEO and conversion in mind.
• Research and fact-check thoroughly to ensure accuracy and effectiveness.
• Publish blog posts and web content on WordPress according to content calendar.
• Collaborate cross-functionally for content ideation.
• Build and implement initiatives to help increase organic traffic to the Sun Bet website.
• Work quickly and deliver content delivered consistently, accurately and on time.

• 3 Year Bachelor’s Degree, preferably in Marketing, Communication, English, Journalism.
• GAIQ certification (Google Analytics Certification) is an advantage.
• Copywriting certification.
• 5 years’ experience working within a digital role as a copywriter; producing digital content.
• Experience in the use of SEO Tools and Google Analytics for measuring and reporting.
• Exposure/knowledge of the sports betting and online gaming/casino industry is a strong advantage.
• Excellent writing career.
• Portfolio proof of ability will be requested.

• Dependent on qualification and experience.

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