Digital Marketing Manager: Private Higher Education - Johannesburg
VGP Recruitment
- Johannesburg, Gauteng
- Permanent
- Full-time
- Driving the Company's marketing strategy and implementation thereof
- Overseeing the Company's advertising campaigns
- Responsible for the management of strategic Marketing and Customer Relationship activities
- Build and expand the presence of the company and its brands
- Oversee creative and strategic development and improvement of Marketing initiatives to ensure growth.
- Managing the Company's website
- Overseeing the Company's public relations campaigns
- Generally monitoring and overseeing the Company's profile and good reputation.
- Reporting and managing company's sales targets
- Analyse and report on Marketing initiatives to inform business opportunities
- Analyse customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
- Overseeing internal student marketing and communications and issues of student satisfaction, as well as the retention of students between years of study
- Dealing with all general communication with staff and students
- Engagement and management of existing and past students' activities and concerns including communication
- Overseeing internal student marketing and communications and issues of student satisfaction, as well as the retention of students between years of study.
- Managing the day-to-day activities of the marketing teams.
- Relevant degree and qualifications
- 3+ years in a similar role, within the Private Education Industry
- Previous experience with acquisition and retention of students
- A high level of communication and listening skills
- The ability to motivate and build rapport with people
- Flexibility and adaptability, depending on the Company's needs at any given time
- An empathetic, non-judgmental, and ethical approach
- The ability to work individually and as part of a team
- The capability to work under pressure
- Organisational skills
- Problem-solving skills
- Familiarity with information technology, especially CRM software used by the Company