Digital Marketing Analyst: BluNova
Blue Label Telecoms
- Johannesburg, Gauteng
- Permanent
- Full-time
- Develop and/or deliver a plan for significant aspects of internal and external communications with guidance from senior colleagues.
- Provide analyzed data for a particular product, service or specialty digital marketing initiative while working within established DMP (Data management platform)and online marketing management systems.
- Conduct research and select relevant information to enable analysis of key customer segments, themes and trends using primary and secondary data sources and business intelligence tools.
- Engage with and build relationships with relevant decision makers and influencers within the BLT organization and to enable effective two-way flow of information and resolution of issues.
- Collect feedback from identified customers or customer segments, in conjunction with BLT businesses, to ensure their needs are met, providing themes, summary analyses, and recommendations for changes based on customer input.
- Provide data for digital marketing plan execution
- Provide analysis to monitor performance of digital marketing campaigns.
- Prepare of various data and analytics reports.
- Support internal and external customer and market research by performing customer and market research and analysis techniques using both internal and external data Management
- Manage and develop information analyst resource(s)
- Plans and Aligns
- Business Insight
- Communicates Effectively
- Customer Focus
- Manages Complexity
- Drives Results
- Optimizes Work Processes
- Tech Savvy
- Builds Networks
- Action Planning
- Planning and Organizing
- Verbal Communication
- Commercial Acumen
- Customer and Market Analysis
- Data Collection and Analysis
- Computer Skills
- Data Control
- Maintains the Relationship
- Manages Buyer Indifference
- Navigates Customer Challenges
- Reporting
- Strengthens Customer Connections
- Understands the Buying Process
- Marketing Commercialization
- University (First degree)
- Experience enables job holder to deal with the majority of situations and to advise others (Over 6 years to 10 years)
- Basic experience of coordinating the work of others (2 – 5 years)
- Experience in sourcing, segmenting, analyzing, interpreting and advising using customer related information – (3-6 years)
- Data management for analysis for digital marketing advantageous