Marketing Manager

Yuppiechef

Cape Town, Western Cape
Permanent
Full-time

28 days ago

Yuppiechef is looking for a creative and strategic marketing manager, to bring to life our purpose of helping people create moments of joy at home. The role oversees brand-building activities and tactical sales campaigns that aim to grow our audience base and their affinity for Yuppiechef.The role reports into the Head of Marketing, has two reports, and is based from our offices in Westlake, Cape Town.Your responsibilities will include:

Working with your team and our internal creative team to build great briefs and conceive and implement campaigns to hit their objectives, be that growing sales or creating brand love
Driving research projects to better understand current and potential customers and opportunities, to maximise the impact of those campaigns
Growing our audience of omnichannel-shopping customers via campaigns and incentives that convert them to new channels
Using partnerships to grow specific audience groups, through the funnel
Positioning Yuppiechef as a year-round destination for gifting, and maximising the business value achievable from wedding registries
Leading the organic social media team and guiding them in optimising the brand value created from key channels
Co-ordinating regular analysis of campaign performance, and sharing learnings and insights within Marketing and across teams for future improvements

Attributes we’re looking for:

Focussed creative thinking, in conceiving new campaigns mechanics and communication angles
A natural affinity for branding, and close interpretation of how messaging lands with customers
Extremely well organised and skilled in project management
Strong communication, briefing and presentation abilities
Keen collaborative skills, in bringing other teams together to make projects happen
Quick to build trusting, professional relationships, with Inspiring leadership capabilities
Comfortable commercially, using sales insights to justify campaign decisions
Familiarity with ecommerce and digital marketing performance metrics
Positivity, flexibility, helpfulness, and a continuous openness to learning, mentoring and improvement

Qualifications and experience

10+ years’ experience in retail marketing -

both ecommerce and bricks & mortar
working on known consumer brands
managing timelines, briefs, creative reviews and production oversight of large campaigns with creative agency teams
collaborating with Buying, Planning and other internal teams
3+ years’ experience of managing direct reports
A qualification in marketing, branding or communications would be beneficial

Pay and benefits

We’ll equip you with a Macbook
Office parking available

Your salary is based on a “Total Cost To Company” model and includes:

Medical Aid (Discovery) contributions
Group Life Cover
Retirement Annuity
Employee Assistance programme
17 days paid annual leave, increasing to 20 days with length of service

Who we areWe’re Yuppiechef, and see ourselves as helping people find moments of joy at home. We’re here to offer outstanding and memorable service, while selling things that our customers love using. We’re foodies and home lovers and aesthetes and early adopters, and we’re passionate learners more than we’re experts. We have a loved online store and nearly 20 beautiful physical stores across SA, and are a proud member of the dynamic Mr Price Group. Our offices in Westlake, Cape Town, have a view of the mountains, a beautiful Rancilio coffee machine, and plenty of books to borrow. They’re filled with people who value excellence, and who like to make and eat pizza together. We’re always looking for new people to teach us new ways of doing things and help us make big things happen. We’d love to know if you might be one of them.Please note that preference will be given to candidates from under-represented designated groups.

Yuppiechef

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