Brand Manager - Consumer (GIT - Laxatives)

Aspen Pharmacare

Gauteng
Permanent
Full-time

29 days ago

Company DescriptionWe are a global specialty and branded pharmaceutical company, improving the health of patients across the world through our high quality and affordable medicines. Active at every stage of the value chain, we are uniquely diversi?ed by geography, product and manufacturing capability.Aspen is a dynamic organisation built on entrepreneurial strength and forward-thinking minds. We attract high performing individuals who are passionate about their career and have a desire to exceed expectations. At aspen, not only do we source for the best talent but we also provide a host of opportunities for continuous development.The Group’s key business segments are Manufacturing and Commercial Pharmaceuticals comprising Regional Brands and Sterile Focus Brands. We have approximately 9 100 employees at 69 established offices in over 50 countries and we improve the health of patients in more than 150 countries through our high quality, affordable medicines.OBJECTIVE: Drive sustainable, profitable growth of the product portfolios/ therapeutic categories with appropriate strategic direction, brand stewardship, tactical implementation and commercial acumen.MAIN DUTIES:

The position will also include line management, with the management and development of Junior Brand Manager & Marketing Graduate
Develop GIT - Laxatives portfolio/brand strategy for sustainable business growth and profitability
Anticipate future trends in GIT - Laxatives usage and the market environment
Develop promotional and advertising strategies that grow brand market shares against competitors in all channels (pharmacy, retail, wholesale and informal trade)
Analysis of the market, shopper and consumer behaviours and development of insights that are applied to develop robust brand plans
Provide creative direction for brand/ portfolios strategies and tactics whilst managing Agency outcomes
Implementation, monitoring and measurement of the success of the developed strategies and to ensure that they are flexible to adapt to a dynamic environment
Successful implementation and monitoring of the roll out of the above with the required measurements in place for successful outcomes
Enthusiastically communicate plans and results with the business leadership and relevant teams within the business at all times
Drive, lead and take accountability for the budgeting process, control of A&P expenditure and achievement of financial targets
Develop and implement pricing strategies that ensure healthy profit margins and competitive advantage for the GIT - Laxatives brands
Continuously communicate with and support the sales teams with high levels of integrity and urgency to help them achieve sales targets
Ability to manage the cross functional networks and channel resources for the portfolio to drive profitable growth with the required and shared accountability to achieve business targets
Understand, challenge and implement the regulatory requirements to develop and implement strategies and tactics that drive brand growth
Forecasting accuracy and stock management which entails minimizing stock write-off costs and returns
Managing wholesalers’ stock holding and backorders.
Using insights acquired both internally and externally to accurately assess market potential for new product introductions and/or renovations of existing products
Managing and taking the lead/accountability in driving the New Product Launch process together with the relevant stakeholders like NPL, Demand Planning, Regulatory Affairs, Medical and others
Lead and utilise both internal and external conferences, congresses to position GIT - Laxatives brands as foremost in the target audience’s minds
Sense of urgency in resolution of customer queries

SKILLS & COMPETENCIES:ENTHUSIASM, PASSION AND HIGH ENERGY ARE KEY REQUISITES

Commercial acumen
Digital marketing skills
Analytical skills
Project management
Networking ability
Interpersonal skills
Ability to perform under pressure
Self-starter and self-motivated
Sense of urgency
Prioritizing and planning
Verbal and written communication skills
Aptitude for continuous learning
Influential and impactful presentation skills
Adaptability and flexibility in a changing environment

QUALIFICATION & EXPERIENCE:

Must have a Matric
Relevant Post matric Commercial /Health Science qualification
3+ years FMCG /Marketing industry experience
Minimum 3 years brand management within FMCG/Health segment
Applicable industry knowledge
Sound financial acumen
Proficiency in Excel, PowerPoint, Outlook and Word
Ability to work on Qlikview models is advantageous

Aspen is committed to the principles of equal employment opportunity and suitably qualified job applicants are invited to submit their CV online on or before the 25 April 2024. Preference will be given to applicants from designated groups through a fair recruitment and selection process in accordance with laws governing employment equity, where such laws are applicable to the Aspen entity that will employ the successful candidate. If you have not heard from the HR department within 30 days of this advert closing, please consider your application unsuccessful.Internal Applications must be completed using an Aspen mailing address after applicants have had informed their direct line managers of their application.

Aspen Pharmacare

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