Brand Manager (Retail)

• Marketing or Brand Management Degree

• Minimum of 3 – 5 years as a Brand Manager
• Excellent written and oral communication skills
• Proven ability to develop brand and marketing strategies and communicate recommendations to executives
• Experience in identifying target audiences and devising effective campaigns
• Excellent understanding of the full marketing mix
• Strong analytical skills partnered with a creative mind
• Data-driven thinking and an affinity for numbers
• Outstanding communication skills
• Up-to-date with the latest trends and marketing best practices

• Managing the brand and driving market growth
• Analyse brand positioning and consumer insights
• Shape and communicate our vision and mission
• Translate brand elements into plans and go-to-market strategies
• Retailer and partner management (instore POS rollout, Brand awareness and digital sell-through strategies)
• Lead creative development to motivate the target audience to “take action”
• Establish performance specifications, cost and price parameters and market applications
• Measure and report the performance of all marketing campaigns, and assess ROI
• Monitor market trends, research consumer markets and competitors’ activities
• Oversee new and ongoing marketing and advertising activities
• Monitor consumer reactions to new product offerings
• Devise innovative growth strategies
• Align the company around the brand’s direction, choices, and tactics
• Managing Social Media channels (implementation, creative solutions and reporting)

PlaceTalent