Digital SEO Copywriter
InspHired Recruitment Solutions
- Johannesburg, Gauteng
- Permanent
- Full-time
- Write high-quality, error-free, original, and engaging long form sports/gambling copy.
- Work with the design team in the visual’s selection process for every copy to drive user experience, e.g. infographics.
- Take complex topics and break them down into digestible, engaging, shareable content.
- Developing both new articles/pages and optimising/rewriting existing pages/articles.
- Develop content plans/topics aligned to the broader SEO strategy.
- Keyword research/topic generation.
- Write compelling copy focussed on keyword research/target keywords with SEO and conversion in mind.
- Research and fact-check thoroughly to ensure accuracy and effectiveness.
- Publish blog posts and web content on WordPress according to content calendar.
- Collaborate cross-functionally for content ideation.
- Build and implement initiatives to help increase organic traffic to the Sun Bet website.
- Work quickly and deliver content delivered consistently, accurately and on time.
- 3 Year Bachelor’s Degree, preferably in Marketing, Communication, English, Journalism.
- GAIQ certification (Google Analytics Certification) is an advantage.
- Copywriting certification.
- 5 years’ experience working within a digital role as a copywriter; producing digital content.
- Experience in the use of SEO Tools and Google Analytics for measuring and reporting.
- Exposure/knowledge of the sports betting and online gaming/casino industry is a strong advantage.
- Excellent writing career.
- Portfolio proof of ability will be requested.
- Dependent on qualification and experience.